The goal of the project is to create an engaging campaign that raises awareness and encourages Danish men and women to support the SafePad initiative through their donations. By sharing powerful stories and impactful imagery, the project aims to inspire empathy and motivate people to contribute, ultimately improving access to menstrual products and education for girls and young women in Somalia. Through these efforts, the campaign seeks to highlight the importance of menstrual hygiene for better health, education, and future opportunities.

The target audience for RealRelief’s SafePad campaign consists of parents aged 30-55 living in Denmark, particularly those with children aged 12-17 years old. This group, comprising approximately 785,199 families and 1,375,837 children, is characterized by a strong sense of empathy and concern for the future of their own children and others. They value human rights and environmental sustainability and are likely to spend time with their kids, while also seeking ways to make a positive impact. The audience typically consumes information online and on social media, making digital platforms key to reaching potential donors for this cause.

My role in the project has primarily focused on conducting analyses, researching the topic, and writing the main report. Additionally, I was responsible for overseeing the project timeline, ensuring tasks were completed on time and in the correct order. I estimated the time needed for each task and determined the overall budget for the project. I played a key role in planning, coordinating, and following up on various assignments, ensuring smooth project execution and effective collaboration within the team. Through these efforts, I helped keep the project on track and within scope.